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Salesforce Media Cloud Consultant Exam Sample Questions (Q60-Q65):

NEW QUESTION # 60
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?

A. clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
B. configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
C. integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
D. use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page

Answer: B

Explanation:
To provide the sales team with analytic dashboards showing actual digital delivery performance directly on the Salesforce Account page for advertisers and agencies, configuring the Ad Delivery Connector for CRM Analytics is the most efficient solution. This approach leverages CRM Analytics to aggregate and analyze ad delivery data, offering customizable dashboards tailored to the publisher's specific business nuances.
Embedding these CRM Analytics dashboards on the Account page ensures that sales teams have immediate access to relevant performance metrics, enabling informed decision-making and client discussions.References:https://www.salesforce.com/products/tableau/crm-analytics/

NEW QUESTION # 61
Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrateall available channels as well as first and third party data source, to create a cross-channel optimization platform?

A. Marcketing cloud intelligence data lake stream
B. data mapping visualizer
C. API connectors
D. Data raptor
E. totalConnect

Answer: A,C,E

Explanation:
For ingesting and integrating all available channels as well as first and third-party data sources to create a cross-channel optimization platform, a consultant can use:
TotalConnect: This method allows for the ingestion of data from various sources, enabling a comprehensive view of customer interactions and campaign performance across channels.
Marketing Cloud Intelligence Data Lake Stream: Leveraging this integration method facilitates the streaming of large volumes of data into Marketing Cloud Intelligence, supporting real-time analytics and insights.
API Connectors: These connectors provide a flexible and customizable way to integrate disparate data sources with Salesforce, enabling seamless data exchange and integration.
Utilizing these integration methods allows for the creation of a unified platform that optimizes cross-channel marketing efforts, leveraging data from diverse sources for comprehensive analysis and insights.
References:
Salesforce Marketing Cloud Intelligence documentation:https://help.salesforce.com/ Salesforce API Documentation: https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/

NEW QUESTION # 62
A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?

A. go to setup and click on validaate in the latest release
B. complete the post install tasks for salesforce insustries communications, media, and energy
C. Ensure that the consultant has the required permission sets and licenses
D. raise a support ticket to enable the required permissions

Answer: B,C

Explanation:
Before starting a manual upgrade to the latest ASM release, a consultant must:
Ensure they have the required permission sets and licenses: This is crucial to ensure the consultant has the necessary access rights to perform the upgrade and configure the system as needed.
Complete the post-install tasks for Salesforce Industries Communications, Media, and Energy: These tasks may include configuration adjustments, data migrations, or other necessary steps to ensure that the upgrade is successful and that the system remains stable and functional after the upgrade.
Completing these steps ensures that the upgrade process goes smoothly and that the system is properly prepared for the new release.
References:
Salesforce Industries Upgrade Guide:https://help.salesforce.com/
Salesforce Permission Sets and Licenses documentation: https://developer.salesforce.com/docs/atlas.en-us.
securityImplGuide.meta/securityImplGuide/users_profiles_permission_sets.htm

NEW QUESTION # 63
A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600, position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?

A. height
B. width
C. ad placement type
D. position

Answer: A,B

NEW QUESTION # 64
A home store wants to advertise their products on a video streaming service hosted by a publishing company.
How can a consultant ensure that this advertisement is visible to subscribers residing in the united states only?

A. select united states in geo targeting within configure placements
B. select united states in the media campaign country
C. create the media plan under the account with shipping address as united states
D. select the operating system targeting as united states

Answer: A

Explanation:
To ensure that advertisements are visible only to subscribers residing in the United States on a video streaming service, a consultant should use geo-targeting options within the advertisement configurations. By selecting the United States in geo-targeting within the configure placements setting (D), the consultant can specify that the ad should only be shown to users whose IP addresses indicate they are in the United States.
This approach effectively filters the audience based on geographic location, ensuring that the ad reaches the intended demographic.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/

NEW QUESTION # 65
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